Identify potential. Prioritise measures. For stadiums, arenas, ice rinks and sports halls.
Your venue can do more. Plenty of ideas. Limited budgets. What is worth doing first? Additional seats, new hospitality products, better visitor flows, more catering and marketing space or additional days of use: in many venues, commercial potential lies within the existing building.
The challenge: assessing measures from marketing, operations, construction and permitting on a comparable basis, and pursuing the right ones first.
Fixed price: €10,000 net
including preparation, on-site visit, workshop, travel costs within Germany, catalogue of measures and presentation of results
In a short initial conversation, we clarify together which topics concern you and whether the Venue Revenue Check makes sense for your venue.
The KVL Venue Revenue Check turns ideas into a prioritised basis for decisions.
Together we identify concrete measures and assess revenue potential, investment scope, implementation time and risks.
After the check you will know:
Where does additional revenue and usage potential lie?
Which measures are quick wins – and which are more strategic projects?
What investment scope and development effort should be expected?
Which measures should be examined in more depth next?
Where we typically find potential.
Where does the commercially most interesting potential of your venue lie?
Capacity optimisation
Additional seated and standing places
Optimisation of existing stand areas
Flexible spectator and guest areas
New seating categories and usage concepts
Improvement of accessible seating
Hospitality
New hospitality products
Expansion of existing premium areas
Repurposing of space for new spectator products
New marketing and activation areas
Differentiation of existing seating and product categories
Space & use
Activation of previously unused areas
Repurposing of existing rooms
Multiple use of spaces
Optimisation of areas for event and matchday operations
Potential for additional days of use
Access & experience
Optimisation of access and entry situations
Improvement of visitor routes and visitor flows
Open-gate and circulation concepts
Improvement of the visitor experience on site
New fan and spectator experiences
Understand
Workshop & site visit
Together we analyse your venue and identify concrete revenue and usage potential.
Develop
Catalogue of measures
From the identified potential, we develop concrete measures with schematic sketches and variants.
Assess
Outline cost estimate & revenue potential
Every measure is classified by revenue potential, investment scope, implementation time and risks, and made comparable.
Decide
Presentation of results
Together we discuss the results, identify the most attractive measures and define the next steps.
Optional deep dive
Feasibility study
On request, the most attractive measures can then be examined in greater technical and commercial depth.
You don’t get a collection of ideas. You get a basis for decisions.
Every identified measure is assessed against a consistent framework: