| Venue & Event |

More revenue from your venue.

Identify potential. Prioritise measures. For stadiums, arenas, ice rinks and sports halls.

Your venue can do more. Plenty of ideas. Limited budgets. What is worth doing first? Additional seats, new hospitality products, better visitor flows, more catering and marketing space or additional days of use: in many venues, commercial potential lies within the existing building.

The challenge: assessing measures from marketing, operations, construction and permitting on a comparable basis, and pursuing the right ones first.

Fixed price: €10,000 net

including preparation, on-site visit, workshop, travel costs within Germany, catalogue of measures and presentation of results

In a short initial conversation, we clarify together which topics concern you and whether the Venue Revenue Check makes sense for your venue.
The KVL Venue Revenue Check turns ideas into a prioritised basis for decisions.
Together we identify concrete measures and assess revenue potential, investment scope, implementation time and risks.

After the check you will know:
  • Where does additional revenue and usage potential lie?
  • Which measures are quick wins – and which are more strategic projects?
  • What investment scope and development effort should be expected?
  • Which measures should be examined in more depth next?

Where we typically find potential.

Where does the commercially most interesting potential of your venue lie?

Capacity optimisation

Hospitality

Space & use

Access & experience

Understand

Workshop & site visit

Together we analyse your venue and identify concrete revenue and usage potential.
Develop

Catalogue of measures

From the identified potential, we develop concrete measures with schematic sketches and variants.
Assess

Outline cost estimate & revenue potential

Every measure is classified by revenue potential, investment scope, implementation time and risks, and made comparable.
Decide

Presentation of results

Together we discuss the results, identify the most attractive measures and define the next steps.
Optional deep dive

Feasibility study

On request, the most attractive measures can then be examined in greater technical and commercial depth.
You don’t get a collection of ideas. You get a basis for decisions.
Every identified measure is assessed against a consistent framework:
  • Revenue potential
  • Investment scope / capex
  • Project development and planning costs
  • Additional capacity or use
  • Time to revenue
  • Permitting risk
  • Technical complexity
  • Impact on operations
  • Recommendation for the next step
Lächelnder Mann mit kurzem braunem Haar und Bart trägt schwarzes Hemd und hält eine Hand nahe seinem Gesicht.
What potential is there in your venue?
Jochen Lerche
Managing Partner
jochen.lerche@kvlgroup.com+49 89 262025516